| Description |
323 pages : illustrations ; 21 x 21 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Leaders move others forward -- Listen empathetically to light the path. Case study : IBM and market basket -- The torchbearer's toolkit. Case study : Starbucks -- Moment of inspiration. Case study : Interface -- Moment of decision. Case study : Rackspace -- Moment of bravery. Case study : civil rights -- Moment of endurance. Case study : charity: water -- Moment of reflection. Case study : Chick-fil-A -- Moment of disruption. Case study : Apple -- Confessions of a torchbearer. Case study : Duarte, Inc. -- The journey begins again. |
| Summary |
'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more. |
| Subject |
Organizational change -- Management.
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Communication in management.
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Leadership.
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| Added Author |
Sanchez, Patti, author.
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| ISBN |
9781101980163 (hardcover ; alk. paper) : $32.00 |
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1101980168 (hardcover ; alk. paper) |
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