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Title How cool brands stay hot [electronic resource] : branding to generation Y / Joeri Van den Bergh, Mattias Behrer.
Author Bergh, Joeri van den, 1971-
Publication Info. London ; Philadelphia : Kogan Page, c2011.
Book Cover
Copies/Volumes
Location Call No. Status
 Internet    Check Online
Description 1 online resource (xvii, 249 p.) : ill.
Bibliography Includes bibliographical references.
Summary Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Note Description based on print version record.
Subject Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
Genre Electronic books.
Added Author Behrer, Mattias.
OverDrive, Inc.
Related To Print version: Bergh, Joeri van den, 1971- How cool brands stay hot. London ; Philadelphia : Kogan Page, c2011 9780749462505 (DLC) 2010036704 (OCoLC)660161982
ISBN 9780749462512 ODE (electronic bk.)
0749462515 ODE (electronic bk.)