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Title The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
Author Witter, Lisa.
Publication Info. San Francisco : Berrett-Koehler Publishers, c2008.
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Edition 1st ed.
Description 1 online resource (xxiii, 187 p.)
Series A BK business book
BK business book.
Bibliography Includes bibliographical references (p. 157-168) and index.
Contents Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world.
Summary Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
Subject Women consumers -- United States.
Social marketing -- United States.
Women in nonprofit organizations -- United States.
BUSINESS & ECONOMICS -- Marketing -- Research.
BUSINESS & ECONOMICS / Marketing / General
Genre Electronic books.
Added Author Chen, Lisa, 1973-
Freading.
Related To Print version: Witter, Lisa. She spot. 1st ed. San Francisco : Berrett-Koehler Publishers, c2008 9781576754726 (DLC) 2008009811 (OCoLC)213222933
ISBN 9781576757833 (electronic bk.)
1576757838 (electronic bk.)
9781609944285 (electronic bk.)
1609944283 (electronic bk.)
Standard No. 9786612299209
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