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Title What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker.
Author Mathews, Ryan.
Publication Info. Upper Saddle River, N.J. : FT Press, c2008.
Book Cover
Copies/Volumes
Location Call No. Status
 Orlando Public Library (Downtown) - Third Floor  650.1 MAT    Check Shelves
 Orlando Public Library (Downtown) - Third Floor  650.1 MAT    Check Shelves
Description xiii, 222 p. ; 24 cm.
Bibliography Includes bibliographical references (p. [189]-197) and index.
Subject Storytelling -- Economic aspects.
Corporate culture.
Marketing.
Added Author Wacker, Watts.
ISBN 0132277425 : $24.99
9780132277426