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Title Estrategias de producto [electronic resource] : una estrategia del nuevo milenio / Juán Alejandro Gutiérrez Hurtado.
Author Gutiérrez Hurtado, Juán Alejandro.
Publication Info. [Bogotá, Colombia ; North Miami Beach, Fla.] : Editorial Fonolibros, 2003.
Rating No one has rated this material
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Download this title to your computer or mobile device using Overdrive
Excerpt
Excerpt
Copies/Volumes
Location Call No. Status
 Internet    Check Online
Playing Time 005646
Series Spanish grant
System Details Requires OverDrive Media Console (WMA file size: 13598 KB; MP3 file size: 26649 KB).
Mode of access: World Wide Web.
Note Downloadable audio file.
Title from: Title details screen.
Unabridged.
Performer Read by the author.
Note Duration: 0:56:46.
Summary In this audiobook you will find a concrete, agile and practical analysis of the basic strategies that can be implemented in the efficient administration of a product. The subjects that are analyzed are: fundamental concepts of marketing, trends of the new millenium, administration of product, product definitions, clasification of products, and attributes of the product (containers, marks, packing, price, etc.).
Subject Product management.
Merchandising.
Product differentiation.
Mercado -- Administración.
Genre Audiobooks.
Subject Spanish grant.
Added Author OverDrive, Inc.
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