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Title E-mail marketing for dummies / by John Arnold.
Author Arnold, John, 1972-
Publication Info. Hoboken : John Wiley, 2011
Book Cover
Rating Rated 3 stars out of 5 based on 2 ratingsRated 3 stars out of 5 based on 2 ratingsRated 3 stars out of 5 based on 2 ratingsRated 3 stars out of 5 based on 2 ratingsRated 3 stars out of 5 based on 2 ratings
Copies/Volumes
Location Call No. Status
 North Orange  658.872 ARN    Check Shelves
 South Creek  658.872 ARN    Check Shelves
 West Oaks  658.872 ARN    Check Shelves
Edition 2nd ed.
Description xvi, 364 p. : ill. ; 24 cm.
Series For dummies
Note Includes index.
Summary Learn to develop and deliver e-mail that your customers really want to read. This guide will help you create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you!
Contents Introduction -- Getting started with e-mail marketing -- Mapping out an e-mail marketing strategy -- Constructing an effective marketing e-mail -- Sending specialized e-mail campaigns -- Delivering and tracking your e-mails -- The part of tens.
Subject Internet marketing.
Electronic mail messages.
ISBN 9780470947678 : $24.99
0470947675
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