| Edition |
First U.S. edition. |
| Description |
241 pages ; 22 cm |
|
text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references (pages 223-232) and index. |
| Contents |
A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Six billion shoppers. |
| Summary |
From China to India to Nigeria, e-commerce is entering a dramatic era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega-markets and explore opportunities for entrepreneurs and global brands alike. Traveling through Africa, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in those markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by these new consumers and provides practical advice on how to profit. |
| Subject |
Electronic commerce -- Developing countries.
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Consumers -- Developing countries.
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Entrepreneurship -- Developing countries.
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Developing countries -- Commerce.
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ocls business start
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| Added Title |
6 billion shoppers |
| ISBN |
9781250088673 (hardcover) : $26.99 |
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1250088674 (hardcover) |
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1250164966 |
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9781250164964 |
|
