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Title Reluctant capitalists : bookselling and the culture of consumption / Laura J. Miller.
Author Miller, Laura J.
Publication Info. Chicago : University of Chicago Press, c2007.
Book Cover
Rating No one has rated this material
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Location Call No. Status
 Orlando Public Library (Downtown) - Third Floor  381.45 MIL    Check Shelves
Edition Pbk. ed.
Description x, 316 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 283-297) and index.
Contents Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics.
Subject Booksellers and bookselling -- United States.
Bookstores -- United States.
Books -- Purchasing -- United States.
Books and reading -- United States.
Consumption (Economics) -- Social aspects -- United States.
Consumer behavior -- United States.
ISBN 9780226525914 (pbk.) : $20.00
0226525910 (pbk.)
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