| Description |
xix, 264 pages ; 24 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Note |
Includes recipes. |
| Bibliography |
Includes bibliographical references. |
| Summary |
James Beard Award-winning founder of Serious Eats Ed Levine finally tells the mouthwatering and heartstopping story of building--and almost losing--one of the most acclaimed and beloved food sites in the world. In 2005, Ed Levine was a freelance food writer with an unlikely dream: to control his own fate and create a different kind of food publication. He wanted to unearth the world's best bagels, the best burgers, the best hot dogs--the best of everything edible. To build something for people like him who took everything edible seriously, from the tasting menu at Per Se and omakase feasts at Nobu down to mass-market candy, fast food burgers, and instant ramen. Against all sane advice, he created a blog for $100 and called it...Serious Eats. The site quickly became a home for obsessives who didn't take themselves too seriously. Intrepid staffers feasted on every dumpling in Chinatown and sampled every item on In-N-Out's secret menu. Talented recipe developers like The Food Lab's J. Kenji López-Alt and Stella Parks, aka BraveTart, attracted cult followings. Even as Serious Eats became better-known--even beloved and respected--every day felt like it could be its last. Ed secured handshake deals from investors and would-be acquirers over lunch only to have them renege after dessert. He put his marriage, career, and relationships with friends and family at risk through his stubborn refusal to let his dream die. He prayed that the ride would never end. But if it did, that he would make it out alive. This is the moving story of making a glorious, weird, and wonderful dream come true. It's the story of one food obsessive who followed a passion to terrifying, thrilling, and mouthwatering places--and all the serious eats along the way. |
| Contents |
Prologue -- Missionary of the delicious -- The love I lost -- Grinnell College: where everything seemed possible -- Trying to hook all the shit up -- From Jazz Guy to Ad Guy to New York Eats -- One small thing -- Gusto: the meal ticket that wasn't -- The siren call of the blogosphere -- Next stop Startup-ville -- Team Serious Eats -- Tribe Serious Eats -- 2007: The year of living deliciously and dangerously -- Meltdowns, traitors, and truth -- The great, slow pivot to recipes -- Some dreams die hard -- The dramamine years -- Only the strong survive -- The jig is up -- Waiting to exhale -- The aftermath -- A day in the lofe of This Serious Eater (2018) |
| Subject |
Levine, Ed, 1952-
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Food writers -- New York (State) -- New York -- Biography.
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Bloggers -- New York (State) -- New York -- Biography.
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Pizza -- New York (State) -- New York.
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New York (State) -- New York. |
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Bloggers.
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Food writers.
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Pizza.
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| Genre |
Cookbooks.
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Biography.
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Cookbooks.
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Cookbooks.
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Recipes.
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Biographies.
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| ISBN |
9780525533542 hardcover : $27.00 |
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0525533540 hardcover |
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