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Title We first [electronic resource] : how brands and consumers use social media to build a better world / Simon Mainwaring.
Author Mainwaring, Simon.
Publication Info. [Old Saybrook, Conn.] : Tantor Media, [2011]
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Rating No one has rated this material
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Download this title to your computer or mobile device using Overdrive
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Location Call No. Status
 Internet    Check Online
Edition Retail ed.; Unabridged.
Description 1 online resource (1 sound file)
Performer Read by John Lee.
Summary Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
Note Description based on hard copy version record.
Subject Social responsibility of business.
Capitalism.
Social media -- Economic aspects.
Branding (Marketing)
Internet marketing.
BUSINESS & ECONOMICS. -- Marketing. -- General.
BUSINESS & ECONOMICS. -- General.
BUSINESS & ECONOMICS. -- Development. -- Sustainable Development.
BUSINESS & ECONOMICS. -- Customer Service.
BUSINESS & ECONOMICS. -- Leadership.
BUSINESS & ECONOMICS -- Distribution.
Genre Downloadable audio books.
Subject Audiobooks.
Added Author Lee, John Rafter. Narrator.
Tantor Media.
OverDrive, Inc.
Related To Source record: Mainwaring, Simon. We first. Retail ed.; Unabridged. [Old Saybrook, Ct.] : Tantor Media, [2011] 9781452603858 (OCoLC)733723717
ISBN 9781452623856 ODA (electronic audio bk.)
1452623856 ODA (electronic audio bk.)
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