| Edition |
First Avid Reader Press hardcover edition. |
| Description |
xix, 182 pages : illustrations ; 22 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Summary |
Understanding numbers is essential - but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. Print run 200,000. |
| Bibliography |
Includes bibliographical references (pages 143-174) and index. |
| Contents |
Translate everything, favor user-friendly numbers: Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale: Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently: Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model: Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly. |
| Subject |
Number concept -- Popular works.
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Number concept -- Social aspects.
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Visual communication.
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Information visualization.
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| Added Author |
Starr, Karla, author.
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| ISBN |
9781982165444 (hardcover) : $24.00 |
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1982165448 (hardcover) |
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