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Title The New and Complete Business of Licensing : The Essential Guide to Monetizing Intellectual Property / Greg Battersby.
Author Battersby, Gregory J., author.
Publication Info. [Place of publication not identified] : Kent Press, [2018]
©2018
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Rating No one has rated this material
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Download this title to your computer or mobile device using Freading!
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Description 1 online resource (525 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Access Access limited to subscribing institutions.
Summary This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.
Note Print version record.
Subject BUSINESS & ECONOMICS / Business Law.
Genre Electronic books.
Added Author Simon, Danny, author.
Freading.
ISBN 9781888206128 (epub)
Standard No. 9781888206128
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