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Title How To Write A Good Advertisement : A Short Course In Copywriting / Victor O. Schwab.
Author Schwab, Victor O., author.
Publication Info. [Place of publication not identified] : Golden Springs Publishing, [2016]
©2016
Book Cover
Rating No one has rated this material
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Download this title to your computer or mobile device using Freading!
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Location Call No. Status
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Description 1 online resource (196 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Access Access limited to subscribing institutions.
Summary GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that's difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length ... use of color ... smart media placement ... and much more.
Note Print version record.
Subject BUSINESS & ECONOMICS / Advertising & Promotion.
Advertising copy.
Genre Electronic books.
Added Author Freading.
Related To Print version: Schwab, Victor O. How to write a good advertisement. [San Francisco] : Pickle Partners Publishing, [2015] 9781786257987
ISBN 9781786257987 (epub)
Standard No. 9781786257987
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