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Title Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
Author Perrey, Jesko.
Publication Info. Hoboken, N.J. : Wiley, 2013.
Book Cover
Copies/Volumes
Location Call No. Status
 South Creek  658.87 PER    Checked Out
Edition 2nd ed.
Description xxii, 374 p. : ill., maps ; 24 cm.
Note Previous ed.: 2011.
Bibliography Includes bibliographical references and index.
Subject Branding (Marketing)
Brand name products.
Rate of return.
Added Author Spillecke, Dennis.
ISBN 9781118489529 (hbk.) : $55.00
1118489527 (hbk.)