MAIN MENU

NEW SEARCH SUGGEST-A-TITLE CHAT WITH STAFF CLASSES & EVENTS LEARNING & RESEARCH ROOMS & STUDIOS

QUICK LINKS

BROWSE NEW AND POPULAR WE DELIVER THE DVD VAULT SHOP AT OCLS

Southwest Branch Closing for Maintenance
Southwest Branch will be closed on Monday, March 25 and Tuesday, March 26 for replacement of the HVAC unit. The book drop will remain open and we plan to resume normal operating hours on Wednesday, March 27.

Presidential Preference Primary Election Early Voting at Select Library Locations
Ten OCLS Branch locations will host early voting for the 2024 Early Voting Primary Election from Monday, March 4 to Sunday, March 17 (10 a.m. – 6 p.m.): Alafaya, Chickasaw, Fairview Shores, Hiawassee, South Creek, Southeast, Southwest, Washington Park, West Oaks, and Winter Garden. Learn more about early voting at select library locations >

My Library

Request This Item
Add To My Lists
Add To Cart
MARC Display
Return To Search Results
View Cart
Empty Cart
     
Limit search to available items
Previous Record
Next Record
Book Cover
Request This Item
Add To My Lists
Add To Cart
MARC Display
Return To Search Results
View Cart
Empty Cart
Resources
Learn More
Title Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.
Author Donaldson, Bill, 1948-
Publication Info. Chichester, England ; Hoboken, NJ : Wiley, c2007.
Book Cover
Rating No one has rated this material
Copies/Volumes
Location Call No. Status
 Orlando Public Library (Downtown) - Third Floor  658.812 DON    Check Shelves
 Orlando Public Library (Downtown) - Third Floor  658.812 DON    Check Shelves
Edition 2nd ed.
Description xiv, 269 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [249]-262) and index.
Contents Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Subject Relationship marketing.
Strategic alliances (Business)
Business networks.
Industrial management.
Added Author O'Toole, Tom, 1966-
ISBN 0470028807
9780470028803 : $63.90
Previous Record
Next Record