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Title The Unconventionals : How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too / Mike O'Toole.
Author O'Toole, Mike (Businessman), author.
Publication Info. [Place of publication not identified] : Sourcebooks, [2019]
©2019
Book Cover
Rating No one has rated this material
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Download this title to your computer or mobile device using Freading!
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Location Call No. Status
 Internet    Check Online
Description 1 online resource (168 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file rdaft
EPUB
Series Ignite reads
Ignite reads.
Access Access limited to subscribing institutions.
Summary What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
Note Publisher metadata.
Subject BUSINESS & ECONOMICS / Organizational Development.
Business enterprises.
Entrepreneurship.
Strategic planning.
Success in business.
Genre Electronic books.
Added Author Kennedy, Hugh (Marketer), author.
Freading.
ISBN 9781728209272 (epub)
Standard No. 9781728209272
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