| Title |
Guide to business planning / Graham Friend and Stefan Zehle. |
|
| Publication Info. |
New York : Bloomberg Press, c2009. |
|
| Edition |
[2nd ed.]. |
| Description |
282 p. : ill. ; 26 cm. |
| Note |
Edition statement from jacket. |
|
At head of title: The economist. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher. |
| Contents |
The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan. |
| Subject |
Business planning.
|
| Added Author |
Zehle, Stefan.
|
| ISBN |
9781576603284 (alk. paper) : $29.95 |
|
1576603288 (alk. paper) |
|
| ISBN |
9781576603284 (alk. paper) : $29.95 |
|
1576603288 (alk. paper) |
|
