LEADER 00000nam a22003731i 4500 
003    CtWfDGI 
005    20210901123059.0 
006    m     o  d         
007    cr un ---auuuu 
008    210901t20092009xx      o     000 0 eng d 
020    9780814414224|q(epub) 
024 3  9780814414224 
040    CtWfDGI|beng|erda|cCtWfDGI 
050  4 HF5415.32 
082 04 658.8/342|223 
100 1  Cusick, William J.,|eauthor. 
245 10 All Customers Are Irrational :|bUnderstanding What They 
       Think, What They Feel, and What Keeps Them Coming Back /
       |cWilliam J. Cusick. 
264  1 [Place of publication not identified] :|bAMACOM,|c[2009] 
264  4 |c©2009 
300    1 online resource (240 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
347    |b(epub) 
506    Access limited to subscribing institutions. 
520    "As many businesses are discovering, customer behavior 
       doesn't always make sense. That really shouldn't be 
       surprising. As recent studies have shown, people tend to 
       base their decisions on more subconscious, emotional 
       desires than on rational, practical choices. What's more, 
       customers aren't able to tell you accurately why they do 
       what they do. Combining recent research findings with real
       -world examples from his consulting practice on customer 
       experience, William J. Cusick examines how the 
       subƯconƯscious part of the brain drives the decisions and 
       behavior of every customer on a daily basis and introduces
       the concept of "the irrational customer." All Customers 
       Are Irrational shows why businesses must change their 
       approach to attracting and retaining customers, and 
       proposes ways they can alter their strategies on 
       everything from customer research, product design and 
       website development to call center management, employee 
       recruitment, and retail store layouts, by focusing on what
       customers are actually doing instead of what they're 
       saying. Honest, direct and insightful, All Customers Are 
       Irrational will help businesses tap into the impulses and 
       motivations that both attract and retain consumers for the
       long haul."--|cProvided by Freading. 
588 0  Publisher metadata. 
650  0 Consumers. 
650  0 Consumers|xAttitudes. 
650  7 BUSINESS & ECONOMICS / Consumer Behavior.|2bisacsh 
650  7 Electronic books.|2local 
710 2  Freading. 
856 40 |3Freading|uhttps://ocls.freading.com/ebooks/details/r:
       download/OTc4MDgxNDQxNDIyNA==|zDownload this title to your
       computer or mobile device using Freading!