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Title LeBron, Inc. : the making of a billion-dollar athlete / by Brian Windhorst.
Author Windhorst, Brian, author.
Publication Info. New York : Grand Central Publishing, 2019.
©2019
Book Cover
Rating No one has rated this material
Copies/Volumes
Location Call No. Status
 Alafaya  796.323 JAMES    AVAILABLE/SHELVING
 North Orange  796.323 JAMES    Checked Out
 Orlando Public Library (Downtown) - Third Floor  796.323 JAMES    Check Shelves
Edition First edition.
Description viii, 246 pages, 8 unnumbered pages of plates : color illustrations ; 24 cm
text txt rdacontent
still image sti rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Summary With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
Local Note LEASE 2019-04
Subject James, LeBron.
Basketball players -- United States -- Biography.
African American basketball players -- United States -- Biography.
Genre Biographies.
Subject ocls african american bio
Added Title LeBron Incorporation
ISBN 9781538730874 (hardcover) : $28.00
1538730871 (hardcover)